Hello Friends Todays i am going to tell you a very Best and Most important Topic On Digital Marketing World Which is Email Marketing. So i want to ask all of you Do you know what is Email Marketing?

Why we are doing Email Marketing? Why Email Marketing is in trend and Why it is Important for business?

Sending e-mail with quality content is still one of the most powerful ways to market any product online. Forget about Twitter and Facebook for a second. I believe that email marketing is still number one.

So Here Question Is What is Email Marketing?

So, friends, email marketing is a process of marketing any products, service, brand etc through emails. Simple and sober right?

Yes, email marketing can get you which you have never imagined. Mostly all Digital Marketers and online influencers use email marketing as their tool to grow their business.

In the process of email marketing, people use paid ads to generate leads and uses some automation softwares to shoot emails.

While the process is going the influencer send emails occasionally to nurture the prospect. Tells him about their brand, product or service.

Have you also experienced promotional emails? isn’t it?

Yes according to critics everyone receives 30% marketing & promotional emails in their inbox daily.

Another Question Arrives Why is email marketing in trend?

Email marketing is the cheapest way to grow your business and money as well. Paid ads are becoming more expensive as time is driving forward.

Email marketing gives you the freedom to capture emails and nurture them to increase in conversions.

Marketers capture emails by placing paid ads on Google and Facebook.

are you thinking only placing ads can help you work done so you are wrong Ads with strategy can help you capture leads.

Webinars, Live conference, Email capturing banners, funnels, and many more ways help to capture Leads.

HOW TO START WITH EMAIL MARKETING?

Once you know the basics, it is time to start with email marketing. In essence, this is a method for achieving goals, a strategy which utilizes your own resources (a mailing list) to boost your online performance.

Set up goals
Determine the pace of sending
Establish a style/template
Explore and use tools

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Mostly used tools for capturing Leads?

Leading by Hubspot
Hello Bar
Lead Generation Cards
Boxzilla (formerly Scroll-Triggered Pop-up)
OptinMonster
Sumo Etc

These above tools can be used for capturing leads. Thier are so many types of leads Buring Leads, Cold Leads etc.

Buring leads are those leads who are on the boundary to fall into your basket means they are ready to convert into sales.

Most Marketers uses the following approach to send email chain:

Day 1: Nurture

Day 3: Nurture

Day 5: Nurture

Day 7: Nurture

Day 8: Promotional+Nurturing

Day 10: Create Urgency

Day 12: Promotional+Nurturing

Day 15: Create Urgency

Day 18: Follow Ups

Day 22: Create Urgency+Nurturing

Day 24: Sale occur(approx)

But with email marketing, You can email them, again and again, populate your positivity and let them aware of your brand and products.

for example, if you buy a domain name from any company then after buying a domain name you keep on receiving promotional emails from them.

You keep on getting awareness emails for their other products like hosting, SSL etc.

So Big and small business uses email marketing to grow their graph.

How automation email works here?

Automation emails are configured so that after subscribing to any blog or any activity done by you can be tracked and help you in their touch.

Some email automation tools are used to configure email autoresponders.

Example:

Drip

MailChimp

SandLane

Convertkit

Aweber

These are some famous autoresponders used to send emails to any number of subscribers.

For capturing emails, marketers build Landing pages to capture information of leads and promote their sales they use some landing page builders Like: Clickfunnel, Leadpages etc.

Above all the conclusion, Email marketing is the best-proved method to increase sales, brand awareness, reach and traffic to any website.

What is Email Marketing Matrics?

An analysis is a part of any successful strategy. This process helps you spot both positive and negative aspects of your campaign. Since your goal is to improve your business, to increase conversions or sales, marketing metrics help you get the idea of how good you are doing and how likely you are to achieve your goals.

Here are some of the matrics mention.

Click-Through Rate(CTR)

Conversion Rate

Bounce Rate

Forward Rate

Subscriber List Growth Rate etc.

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Who can try email marketing?

Anyone in this world can try email marketing. If you are a student or learning how to grow your brand then this will be your best practice to move forward.

A message who all are going to opt for email marketing, If Emails or leads are classified as per niche then it is easier to sell anything.

So capture the niche-based audience.

So guys I made this article on " The Basics Of Email Marketing| Why It is Important And How To Do Email Marketing." I don't think you will face any problem regarding this post while reading and understanding but If you face any problem regarding this post or any post just feel free to comment on the comment box and contact with me i will definitely answer all your answers.

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